How to Increase Your Odds of Success at Any Business System.

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Have you invested in a business system that was supposed to deliver great results to you and your business but the results were far less than what was promised? I know I have over the years, probably over $100K worth or more. You saw the great testimonials by people that did not look half as intelligent as yourself. You may have been thinking…”If they can do, so can I”! Many times the great system only leads to a great disappointment. Another system that didn’t turn your business around and didn’t bring in all those new customers or clients. Why is that? Was it the system, or was it you (or both)? In some situations, the marketer was just overpromising and the system could no way produce the results promised or the system was just crap, to begin with. I am sure we have all invested in a few of those. I do believe that most systems are really good and will help you produce amazing results. If that is true, then what is the challenge? It is you. Before you get upset, this is a good thing.

Being accountable and learning a new distinction or shifting a belief can make a major difference in your future results. Let me break down the steps why the system is not producing results for you and what you must do differently in the future (even if you go back to your bookshelf and dust off some of those CD, DVDs and other systems you have already invested in and now go back with a new attitude and mindset to get a better ROI.

Three Reasons Why the System Did Not Work for You and How to Turn that Around

  1. You were sold on simple steps to get the results in your business or life. Unfortunately, that is what sells, but it rarely ever works that way. Dan Kennedy has over 100 steps for every live event he conducts. These are complex marketing funnels to get attendees to sign up, to get them to actually come to the event after paying, and the following funnel after the event. He actually tracks revenue PER HOUR at his four-day events. It is a business and he runs it like one. Now if you want to put on events and have 700 people in the audience and have a $4 million event with ticket sales, upsells, speaker splits…it is a massive undertaking. You may go to or invest in training on how to run high ticket events and the headline will not be…”100 Simple Steps to Run a Profitable Event”. It may be 7 steps, 3 steps…That is what people want, the simple solution. Rarely is that the case. Now, the 7 steps might be an overview and very accurate but each step may have 10 other sub-steps to get the result. No one can tell you that up front because you would never invest in the program.The solution is to realize that it isn’t that simple. You invested in an outline, blueprint or pathway to get the result (which was worth the investment). Just realize that each step may be very involved with many other steps and when you have the mindset this is going to be twice as much work, take twice as long to get the results. This is the first step to realize, there is more work involved in this system. No different than the long hours you have put into your business or your skill set. You may have been up late nights, early in the morning and working long hours to find that most still do not appreciate or want to pay top dollar for your trial and error and resulting expertise. Even my title, three reasons… really tells you there may be 40, but I am going to give you the top 3.
  2. Your mindset is not focused on small incremental improvements. I have found when interviewing people over the years, especially in the direct sales industry and I ask them how is business going for them, many times it is not going well and usually their reason is that they are doing everything that the guru or top leader is doing but they are not getting the same results. They incorrectly conclude that the “system” does not work. The harsh reality is that if you were doing EXACTLY as the top leader you would get EXACTLY the same results. It should be quite clear you are NOT taking the EXACT same approach to the system. If you start with that new belief, that is half the battle. The solution is to get really excited about modeling EXACTLY how the top leader or guru is using the system to get results. If it is a direct sale opportunity where everyone has a similar website or opt-in page (and usually on an opt-in page to capture leads there may be 20 different distinctions from headlines, to the color of headlines, the video used, pictures, language to opt in…). Even if you have molded that in the detail usually the process to bring in a new member is to speak to them on the phone. Now, this is where the big differences show up immediately. You have to measure your call, approach, presentation and close ratios to better determine what part of your call process is not working so you can improve it. If you can record the top leader and record yourself and compare, the differences may be subtle or massive. They all will make a huge difference in your results
  3. You did not implement all the steps. Most people I find quit on step 3 of a 10 part system then conclude it did not work. You never even poorly implemented all the steps. At least if you would have done that you would have gotten some results. I have done this over the years and that is a big part of my success. At least I poorly implemented all the steps as a minimum. That is ahead of 90% of the group right there. The solution is to not only implement all the steps but then go back to improve the implemented steps. As you know you will get better with improved repetition. If you are doing all the steps incorrectly and you repeat that process all you end up with is more incorrect repetitions or no results. No wonder you are so frustrated. If you are not frustrated and you are one of the few who is getting results with the system, congrats to you! That is a model of success for you and others you may influence!  It boils down to the psychology, your mindset that will determine your success with the system in most cases. When you realize more work will be involved, and you focus on small incremental improvements, implement all the steps and improve them with repetition you are on your way to getting a much higher ROI on your investment in any system you have invested in the past or future!