Simple vs. Complex Solutions

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What will help take your business to the next level? Perhaps the next level isn’t even a goal, perhaps getting started with revenue is your goal. In this economy I see so many small business owners looking for “magic dust” to solve their revenue or business challenges. This is, of course, fantasy land.

One school of thought focuses on the brutal harsh reality that being successful requires complex solutions.

You want to hold your own seminar because you were at one recently and there were 150 people in the room and you saw all the sales in the back of the room and you thought, “Wow, at least 50 people invested in programs to improve their business and the average price was $2K, which means that event generated over $100K in sales plus ticket sales! That was simple, I can do that.”

What no one tells you is that to get 150 people to show up at an event (especially in this economy) it can take a 75-150 step process, with everything from emails, to postcards, sales letters, marketing pieces, preview calls, training calls, affiliate efforts, etc. It is a very complex process. Unfortunately, most things work the same way; an effective website that drives traffic and converts to leads then sales is a whole lot easier said than done.

In the search for solutions for your business challenges, first, realize that each step required to be a success may involve complex solutions. Nothing wrong with that (other than the hard work and time involved) and when you realize that and become consistent and frequent in the steps you do to create more business, you will be a huge success!

As I’ve mentioned before, Dan Kennedy has said, the reason 99% of the people are poor and 1% are rich is that the 99% that are poor want to buy simple solutions to complex problems. The 1% that are rich, realize that complex problems require complex solutions BUT when selling make sure you offer simple solutions to complex problems. Because that is what people want to buy! They want simple.

Any tools that you invest in to improve your business (some software programs are exceptions) will require a lot more work, time and probably expenses involved then what you are being told on the front end. We would prefer to work with those that realize at one level or another that it really is complex solutions involved.

On the other hand, simple does have a role in your business success. Some will say, “your information is too basic, too simple, I need the advanced stuff.” Yet, they are the same group, who are not doing the fundamentals to be successful.

John Wooden, the great coach of the UCLA basketball team won 8 NCAA championships in a row always preached: Do the fundamentals well! He never spoke about winning, just do the fundamentals well. This may be viewed as keeping it simple, but really, for most, doing consistent fundamentals may be rather complex. And just because they are easy to do, they may also be easy not to do.

Here is a great list of business and personal fundamentals to help keep your life simple and moving towards success!

  • When leaving a phone message, repeat your phone number twice (anytime I have an ad for salespeople and they leave their phone number only once, I delete their message).
  • Follow up when you say you will and do what you say. This may include scheduling an action on your calendar to follow up, or send an email. It involves being organized, before, during and after a call! Most just wing it and get on a call then jump to the next one. These are the same people that jump in and start their day without any plan or focus and are reactiveall day long. This does not lead to financial success.
  • Make sure you and your staff are consistent with your vision, brand and unique value proposition. If I call your staff, will I get 5 different answers as to what you do, or will it be the same,
    consistent, powerful message?
  • Answer the phone in a positive and uplifting manner (same with your cell phone or voice mail message).
  • Take time to plan your day each day before you work your plan!
  • Minimize interruptions, including facebook, twitter, email, staff, spouse…
  • Don’t overpromise. If you can’t do something by an expected timeframe, don’t say you can.
  •  In order to become more interesting you must become more interested in others!
  • Ask for referrals and value how you will take great care of their referrals.
  • Pay your referral fees on time.
  • Improve your website (one that NCP is doing soon), your marketing materials, your tools for your clients, your systems and training…You must be improving (growing)… or sliding behind.
  • Be consistent with your blog posts, article submissions, video uploads, don’t do two or three articles and then let 6 months go by without placing another.
  • Set up a marketing calendar and business calendar to track your time. Carve out time to work on or improve your business. That must be scheduled otherwise it will not get done.
  • Meet with staff and follow up on projects on a weekly basis.
  • Train, train and train your staff and yourself to be better.
  • Drink lots of water, get to bed early, eat well and exercise!
  • Offer value first to others. Always come from a place of offering value.
  • Track your personal budget and business budget. Take time weekly to measure your ratios and results.
  • Take time to rest and recover.
  • Focus on your outcomes, what you want, not what you do not want.
  • Do something to have fun on a weekly basis, something you love to rejuvenate yourself!
  • Laugh more often.

This list looks simple (I am sure you have more to add). The key is to take an honest evaluation to determine if you are doing each one of these consistently. If you are, congrats, you’re on your way to more success. If you are missing any, create an outline to measure your current success in each category, then set a goal where you would like to be 90 days from now. Then list a few tips on what has to happen in order for you to make the changes to make your life and business more successful! The key to success is to take IMMEDIATE and MASSIVE ACTION NOW! Best of luck!