Simple vs. Complex Solutions

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What will help take your business to the next level? Perhaps the next level isn’t even a goal, perhaps getting started with revenue is your goal. In this economy I see so many small business owners looking for “magic dust” to solve their revenue or business challenges. This is, of course, fantasy land.

One school of thought focuses on the brutal harsh reality that being successful requires complex solutions.

You want to hold your own seminar because you were at one recently and there were 150 people in the room and you saw all the sales in the back of the room and you thought, “Wow, at least 50 people invested in programs to improve their business and the average price was $2K, which means that event generated over $100K in sales plus ticket sales! That was simple, I can do that.”

What no one tells you is that to get 150 people to show up at an event (especially in this economy) it can take a 75-150 step process, with everything from emails, to postcards, sales letters, marketing pieces, preview calls, training calls, affiliate efforts, etc. It is a very complex process. Unfortunately, most things work the same way; an effective website that drives traffic and converts to leads then sales is a whole lot easier said than done.

In the search for solutions for your business challenges, first, realize that each step required to be a success may involve complex solutions. Nothing wrong with that (other than the hard work and time involved) and when you realize that and become consistent and frequent in the steps you do to create more business, you will be a huge success!

As I’ve mentioned before, Dan Kennedy has said, the reason 99% of the people are poor and 1% are rich is that the 99% that are poor want to buy simple solutions to complex problems. The 1% that are rich, realize that complex problems require complex solutions BUT when selling make sure you offer simple solutions to complex problems. Because that is what people want to buy! They want simple.

Any tools that you invest in to improve your business (some software programs are exceptions) will require a lot more work, time and probably expenses involved then what you are being told on the front end. We would prefer to work with those that realize at one level or another that it really is complex solutions involved.

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Multi-Tiered Structuring Strategies for Maximum Asset Protection

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One of the biggest mistakes I have found over the past 20 years is clients who sometimes have that false sense of security thinking they are totally protected with one legal entity.

Unfortunately, I have seen clients lose control of their companies, their personal assets, and even control of their operating business. The goal is to give you the strategies to plug up any gaping holes you may have in your shield of protection to your current and future assets.

Let’s review the basic’s. The first step is to separate your personal and business assets. That means not operating as a sole proprietorship and forming a separate legal entity like an LLC. Nevada offers an extra layer of protection when it comes to protecting the entity veil and making it harder for someone to come through to your personal assets (assuming you were the owner of the entity).

The next step is to separate your “Safe” from “Risk” assets. Most take the first step to separate their “risk” assets by forming a separate legal entity. Shortly we will cover how to add more separation for your business.

Many forget to form a separate legal entity to protect their “safe” assets, like gold, silver, stock in the stock market (even your cryptocurrency)…where there is no direct liability to you. I believe the reason for this is most think they do not have enough safe assets to protect.

There is no magic number, like once you achieve $100K in safe assets (outside your retirement plan) you need to form a separate LLC. The key question to ask is, “How would you feel if you lost all safe assets to a lawsuit, or action by your creditors?”

If you had $40K of investments unprotected, that may be very important to you, if that is all your safe assets. Also, if you have ownership interest in a business, you may be worth millions, but if you own it personally or by your living trust (which is protected from probate, not liability) you may lose control of that safe asset also!

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Is Your Business Financially Naked?

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The #1 Reason Businesses FAIL is Lack of Cash Flow.

Does your Business have the Proper Lines of Trade Credit and Cash Lines Established? Are You Losing Business Because of a Weak (or no) Business Credit Profile? One of the main reasons you incorporated or formed an LLC was to separate your business assets from your personal assets. This will help you limit your liability and have a better marketing advantage when it comes to joint ventures (the fastest way to grow your business especially host-beneficiary relationships).

The key is to separate for success. The biggest mistake we see is many entrepreneurs invest all their money to separate their personal and business assets but NEVER separate their personal and business credit (at least not properly).

4 Critical Reasons to Separate Business Credit (in your entity) from Your Personal Credit:

1. It is how your business will be evaluated for business and joint ventures. You may be losing clients, bids, vendors and joint ventures without even knowing about it. Why? The best way to check out a company’s financials is to invest $60 $150 with Dun and Bradstreet® to pull a report. This will tell you everything you need to know about someone’s business. Most of you will NOT like what you will see on a report of a joint venture company or key vendor. FYI, an 80 Paydex score will not cut it.

In fact, I would strongly recommend you pull a report on your own company. Go to DnBCredit Report for the options, you may be shocked as to what you see (or don’t see)! How do You Feel Standing Financially Naked in Front of Your Customers? Now it may be time to fix that and put your “financial clothes” on. Look at it this way; how does someone check out your company and what you say about it? Does your story add up? Can someone simply call the bank to pull your last three months of bank statements? No, that will not happen. Can someone call the IRS and ask to see your last three years tax returns to see if the numbers add up to the “story” you are painting about your successful company? Absolutely not. The best option that one can do to “check you out” is to invest the $60-$150 at D&B® and pull a report on your company. Company’s right this very minute are losing millions in revenues because JV partners, clients, vendors, and potential customers are deciding NOT to do business because of a very weak looking D&B® report. Now your business should have a strong business credit profile with Corporate Experian® and Business Equifax® in addition to D&B®. It is not only about separating your personal and business credit and securing access to more vendor and cash lines of credit, this is vital to any business success.

2. Whether you like it or not, Corporate Experian® is NOW creating profiles on companies through the SOS’s database on new filings. This means a profile is being created and you do not know what it will say to your potential customers (unless you know how to develop it properly).

3. Develop vendor lines of credit to protect your cash flow AND put your business in a better position to secure CASH LINES of credit to grow your business. As you know the banks have raised the bar dramatically on what is required to secure a bank line of credit. One key component is the amount of vendor credit granted to your business-not just an 80 Paydex score.

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Does your business need capital…

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Does your business need capital…

Does your business need CAPITAL or CREDITABILITY? Or maybe both.

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Go here now for a special training with flexible registration times here: http://budurl.com/BizCreditTraining
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I don’t have to tell you that banking, financing and lending has changed dramatically over the last 12 months.

Did you know that the business credit bureaus have the power (without your knowledge) to evaluate your business which can lead to JV success or failure? Much less determine your ability to secure future financing?

To win any business credit game you must know the rules of the game.

I will be conducting my most updated webinar to share with you EXACTLY how your business may qualify for lines of credit, credit cards, equipment financing, working capital to grow (and all the stuff –really crap- that does not work-and there is a lot of it out there).

Are you getting other companies to promote your business? Are you losing bids, jobs and clients?  Did you consider the following may be a major reason for that…

How does your business appears to other JV partners? Does your business appear CREDITABLE or FINANCIALLY NAKED?

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Tips for International Clients Doing Business in the United States

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There are many advantages for international clients to establish a U.S. company. Two that are top on the list are to help you develop more trust with the largest consumer market in the world ($158.3 BILLION in online sales in 2010) and to help establish joint ventures with the U.S. market. A U.S. consumer would much rather prefer to do business with a U.S. company. If you are in Australia, the UK, or New Zealand, you appear offshore to the U.S. consumer…and that means potential problems when it comes to recourse, or for other issues. If you are overseas, it may be very expensive to get basic issues handled with customer service or refunds. In this case, the U.S. business owner or consumer would rather do business with another U.S. company. That is where you can come into play if you are international. You can establish a U.S. company (your U.S. Cash Machine) to access this market.
There are a few tips to help you do more business in the U.S. Market:

1. Utilize your U.S company. Actually, set up the merchant account, have revenue going through it, file U.S. tax returns and get the ball rolling. Don’t just wait until a big launch comes along. Operate it as a real separate company.

2. Promote your U.S. company online (just as you would your main company). It will look better if both your home country company and your U.S. company both have a lot of articles, videos and traffic online vs. just your U.S. company used like a “shell” just to store money from a launch you did in your home country. This gives the impression as someone searches on line that the U.S. company is for real!

3. Protect Your Name in the U.S. If you have a name that can be trademarked (listen to the August 2009 Top 5% Club call with Chris DeMassa on the process of trademarking your name). This will add more value to your company and set you apart because you are protecting your name. Even most American internet marketers and small businesses do NOT trademark their names. This will send a message that you are for real!

4. Promote Joint Ventures Through Your U.S. Company. Even if you normally do all your JVs through your home state country, start establishing joint ventures (host/beneficiary relationships) through your U.S. company, which will establish that as a separate business and identity. This will help you with U.S. JVs in the future, plus help separate your business assets from your home country and what you have going on in the U.S. market.

5. Consider U.S. Vendors. This will put your business in the position that your team is not totally “offshore” and will connect you with more U.S. businesses. Especially if you have a customer service team or call center that is remote from your business, in the U.S. we would prefer to hear from U.S customer service. Yes, it is true that many U.S. companies outsource to India and other countries (it is different when a big telephone company does that vs. a small entrepreneur).

The U.S. is a huge market that is going to need more of your support and solutions. The debt crisis may only get worse, as banks are not lending to small U.S. businesses and individuals are having difficulty securing credit. That means if you are offering solutions for businesses or how to make more money (especially online), you may have a goldmine in front of you.

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