The Joint Venture Success Formula for Massive Lead Generation


Does your business need more high quality leads at the lowest cost? We are not talking about facebook or Google ads, but leveraging other’s people’s resources. There are companies that have invested millions of dollars on their database to bring in clients and if you can add value to help them do even better, convert more leads, renew more clients at no cost to them; you will look like a hero! Yet, I find 95% of business owners skip this powerful form of marketing. Even at NCP when we have new employees and they are calling our database to find out who may now be ready to incorporate, they also spend time calling on joint ventures opportunities, it is required! I would recommend you finally implement this into your marketing calendar on a weekly and monthly basis.

Let’s cover a few basics then get right into your JV success formula for massive lead generation. The host-beneficiary relationship is made up of two components, the host (the one with the list of clients and is having a marketing message being sent through email, website, webinar or teleseminar are most popular. The beneficiary is the one benefiting from the back end to the marketing message being sent to the host’s list. You are asking one simple questions. Where do my clients or customers go before they need my product or service? Write that one down and put it on your computer. It should be in front of you all day! Now when you speak to clients, leads, vendors it will always be in your awareness. You will be asking yourself, does this client, lead, vendor market to my ideal clients or customers and how can I add the most value so they will be excited to want to send a marketing message to their list!

Recap, if you are looking for more leads and clients, it is very simple, you are the beneficiary. The company who will send the marketing message is the host. Do not wait for hosts to call you with beneficiary opportunities. At some point when you are a big star that may happen, but in the meantime, I would recommend you proactively go after it and make this part of your weekly marketing!

Now the important part, how you approach a host. This is what separates the men from the boys or the women from the girls. You must approach this in a way that it sounds like you are only interested in helping the host get better results. The minute it smells like you are looking only to promote your product or service, nothing happens.


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