Patterns that Create Business Failure and Success—An NLP Perspective


Business and life do have patterns of success and failure. NLP (neuro-linguistic programming) is the study of the connection between the neurological processes (“neuro”), language (“linguistic”) and behavior patterns that have been learned through experience (“programming”) and can be organized to achieve specific goals in life and business. I like to use this simple definition: it is a study of patterns or recipes. If you have a great recipe for your favorite meatloaf, there are certain ingredients that, if are added in the correct amounts and sequence, will create a specific result. This is similar to an NLP pattern.

Patterns for Business Success -Scott Letourneau

Patterns for Business Success

For example, good spellers do one thing differently (or have one more ingredient) than bad spellers. Good spellers will first see a word visually in their mind, sound it out, and then spell it. Bad spellers will skip the step of visually seeing the word and jump right to sounding out a word, then attempting to spell it out. Good spellers have a different “recipe” than bad spellers. They have one ingredient different.

In business, there are patterns of success and failure.

One core pattern for business success is the Disney pattern, modeled after the famous Walt Disney. Walt and his team of Imagineers were able to accomplish amazing results with their meetings. Walt did not run a meeting like most business meetings. He would separate meetings into different types. In the first meeting, called “the dreaming room,” you are allowed to come up with ideas and that is it. There is no evaluation or organization of ideas. That is a separate meeting! Why? If you start allowing your staff or yourself to evaluate ideas in the meeting, it will often stifle new ideas. People will start to think, “Maybe my idea is not such a good idea.” That is NOT how Walt Disney conducted meetings.

I recommend you adopt this pattern for your business meetings. Here are the four meetings Walt would run: First is the “in the dreaming room” – all brainstorming. Second is organizing the ideas. Third is to evaluate the ideas. Fourth would be to implement the ideas.  That was his brilliant pattern for business success.

This is especially important if you are a solo business owner. You may be sabotaging your own success by coming up with great ideas and immediately thinking how it’s not going to work. That will stifle even your own ideas.

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Language Patterns for Success in Business and Life!


Language Patterns for Success in Business and Life!

The quality of your life is really the quality of your communication with yourself and others. Once you become more aware of your language and study the strategies, the better results you will achieve. As you may know I have studied NLP (neuro linguist programming) and become a master practitioner back in 1999 with my wife De Ann.

NLP has been defined in many ways. NLP is a way to use language and your brain to get results. Modeling is the ability to duplicate, with uncommon precision, any behavior, ability or result. NLP also helps you to model faster any result you want. The belief is if anyone can create a result if you can create the exact model and duplicate it. My teacher and trainer is Alexander Van Buren. I have interviewed him for several Top 5% calls in the past including the very popular, “How to Overcome the Pattern of Overwhelm and Confusion” and “How to achieve your goals faster and easy”. Both are excellent examples of how small shifts in your language can make all the difference in the world.

In order to become more effective with your own language patterns and others you will need to become a better listener. This will come to you as you learn the subtle differences with language and the effects on your results both for your business and your life.

Let’s start with a basic example, that we may all be guilty of at times, that is generalizations (when it is linked to problems, linked to solutions is good). A generalization is a global belief about people, things or places. One might say, all men are just out for one thing. That is a generalization. Not ALL men are out for one thing. Perhaps the 5 men you have dated or someone you knew has dated appeared to be out for one thing. Another one is the word always. Why do I always seem to get taken advantage of? Do you always? Or did it happen a few times? There is a pattern in NLP called the optimism pattern where you put resources in the future and you limit problems. You might say, Bob was not ideal for me because_________ (isolate the problem to one person, Bob, not all men) and list your outcome, My goal is to meet someone that is energetic, fun, spiritual, financially successful and loves to be with me! Next language the solution, here is where you can use generalizations to put resources in the future, I always attract the best people in my life!

What most people do is say the opposite, called the Pessimistic Pattern, which is why do I always meet the wrong people (generalizes problems), I never seem to pick the good ones, and I always seem to screw it up. As you can hear this will lead to a lot of problems.

Establishing well formed conditions are key for success.


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