Tag: Scott Letourneau

Need Another Entity to Protect Your Business or Assets by the end of 2020 or the beginning of 2021?

COVID may have greatly impacted your business in 2020.

We are all hoping that 2021 is a much better year for everyone.

January is right around the corner – a time when many traditionally revisit their goals and priorities for the year ahead.

One of NCP’s most important new year goals is to help you be more proactive in launching that profitable new business initiative or creating better protection for your assets.

We’ve found a solution that will help you feel more confident going into 2021 by establishing a complete foundation for your business and personal assets like real estate or investments. The best part is that takes less than 30 minutes of your time!

If you’re looking to form an LLC (most popular) or corporation (no matter what state) , December is the best time to get this done.

Waiting until January can be the most risky and costly approach – here’s why;

• If you wait until 2021, by the time the entity is filed and everything is in place, more than likely you will be operating as a schedule C for two to three weeks of the beginning of the year (assuming you are operating a new business, real estate is different).
• You are risking an audit! There is a $300 Billion tax gap and the #1 culprit is sole proprietors that file a schedule C (that’s why we want to help you avoid that track in 2021, or at least be on it for the shortest possible time).
• We realize that most incorporating services say they incorporate in 24 hours (which may be true but there are additional steps required to establish you business with EIN, banking and more by the first of the year and they all take time. Some states are very backed up with filing and it may take from 5-12 business days up to several weeks for them to process everything.
• Keep in mind at this time of the year; secretaries of state around the U.S. are becoming more and more overloaded with filings (mostly due to budget cuts). This means that even if filing expedited, it can take much longer to form your entity and get a bank account open in time for any end of the year transactions.

Here is some GOOD NEWS!!

We can help but we need you to take the first step to get started. Learn more here.

Even if you’re not 100% certain whether a new entity is best for you or just have a few questions about the process, we can help you make the decision that’s best for your individual needs. If a new entity will not improve your business situation, we’ll let you know with no risk or obligation on your part.

Perhaps this Strategy will be a Big Advantage for You…
Take advantage of immediate tax savings! Sec. 195 of the IRC states that capitalization of start-up expenses (up to $5,000) may now be immediately written off against personal income (S corp and LLC taxed as a flow through).

This ONLY comes into play if you start your business in December.
In most cases, the best option is to incorporate in December but record a January start date on the SS4 for the EIN to avoid a short year return (does not apply to C corps).

As a reminder NCP forms corporation and LLCs in all 50 states, and our goal is to help you launch your business with confidence. We will also help you build business credit and Keep the IRS off your back! Most importantly we have the tools and systems to help your business get off to a fast start to profits.

Also, if you have any partners or referrals that may plan on starting a new company at that time, please have us call them now (we now pay a 10% referral fees).

CAUTION: Avoid forming a $99 corporation or LLC, most of the times they will provide ZERO protection if challenged because it is not a COMPLETE FORMATION.

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The Best Strategies to Get Your Business Off to a Fast Start to Profits.

The only purpose of a business is to generate profits.

As you know, it is not to generate more net income, more clients, leads, opt-ins…it is certainly not to work longer hours, see your family less and have more stress and lose money (unfortunately, that is what most experience).

If we start with the premise that your business’s focus is to generate a profit, what is the best way to get there in 2021?

It starts with measurement.

joint venture profit strategies

You must be able to measure your numbers and results. Most people who run a business only measure a few numbers, like the number of leads, clients, and website traffic.

They don’t measure things like their profit and loss, cost of goods sold, break-even, cash flow…I believe there is a separation between “marketing numbers,” things like how many web site visitors, opt-ins…likes on Facebook vs. “accounting numbers” that were already mentioned.

You do need both. Let me share the numbers taught by ActionCoach, the world’s #1 business coaching firm. They teach these important numbers (they call it the “chassis for growth”):

Leads x conversation rate (%) x # of transactions x average sale = revenue. Then take that revenue x the margin = gross profit.

Example: 100 leads x 10% conversion = 10 clients x 2 transactions during the year = 20 x $500 average sale = $10,000 in revenue. $10,000 x 40% margin = $4,000 in gross profit.

If you focused each quarter this year on improving each category by 10%, it would increase your gross profits by 46% for the year!

If you improve each category by about 17%, you will double your gross profits for the year.

The next step is to determine the 3-5 strategic action steps you can take in each area to improve each category. Again, you first much be able to measure to get results.

Leads
There are several marketing strategies to increase leads.

I would recommend starting with ones that do not warrant spending more marketing funds on leads.

For example, what type of referral program do you have in place with current clients to generate more leads? Do you have more than one referral program? How are you asking for referrals?

Most people ask a lousy question. They ask, “do you know anyone who would benefit from our services?”

The immediate reaction is always to say, “no one comes to mind.” A much better question is to ask, “who do you know that may benefit from my product or service?” “Who do you know” is a major difference from “Do you know anyone?”

This strategy I learned from my good friend Michael Price who wrote the book, Questions are the Answers.

I find that most businesses don’t even ask for referrals. Are you following up with your past leads on the phone, or do you rely upon e-mail?

What about implementing the host-beneficiary relationship strategy (the most powerful joint venture strategy) where you provide value to someone who has access to your ideal market at no cost to you?

This is the most powerful lead strategy that may bring massive leads to your business. What about improving the conversion on your website that may trigger more leads?

Have you improved the copy, pictures, and flow of your site to generate more leads, whether through a phone call or an opt in? As you can see, there are many areas you can improve your lead generation process without spending a lot more money.

If you have the money to advertise, that is a good idea and start with the low hanging fruit.

Conversion

When looking at conversion, you have to separate online and offline.

I remember Dan Kennedy (a top marketer) saying at an event, you can have the best online marketing, best copy, great ONLINE conversion, but if you have Negative Nellie answering the phone scaring off potential clients, you will conclude none of the marketing worked.

That is a generalization and a mistake that is common. You have to isolate what parts are working and what parts are not in your conversion.

The biggest killer is any offline process involving you or your team.

In fact, you may be the one who is screwing things up with how you are positioning the phone call.

I have seen this over the years in the direct sales industry where a new distributor will say, “I am doing the same thing as the top producer,” but I am not getting the same results.

I am using the same lead source, the same funnel process; I am calling each prospect after they opt-in…but the one huge difference is what you say when you get on the phone vs. what the top producer says.

Even if you are using the “same script,” the inflections, tonality will be different. With your online conversation, you have to measure every aspect. It may be your headline, copy, offer…may need tweaking.

It is recommended you do some A/B split testing on pages and test one variable at a time. You can search Google and find different software that will help you with this task. The software will give every other visitor a different page with one variable different.

You will be testing one headline against the other, and you will know within a few days or sooner, depending upon the level of your traffic, which one is outperforming. Once you know that, that new headline becomes A, and you test against another one B. Or you go on to test another variable in your copy, it could be with a male or female picture on the page. It may be the headline’s color, the offer…

Almost everyone had in their opt-in box something that says we will protect your privacy and not share your email address with everyone.

One top marketer decided to test to determine if they took that off how they would opt-in rate?

You would think it would go down, but it actually went up! Why? The guess is that by reminding people that you will not spam them or share the information, they may be on another list, so why opt-in. This way of testing is critical.

Offline conversion is really a matter of having scripts. Yes, scripts. No professional ever wings any presentation. I did not say you or your team should sound like they are reading a script. It should not. But there must be a certain order and sequence of the presentation that will help get more results.

Price is a typical issue with almost any product or service, and you should have the language to handle that upfront when it comes up.  If your team is doing outbound follow-up calls to your list, I recommend you measure the call to approach, the approach to the presentation, and the presentation to the close. Then look at the ratios to look for improvements.

The goal is to lower the ratio between each area. For example, if you have a call to approach a ratio of 20 to 1.

That means you make 20 calls to make one approach. That means you only spoke to 1 person and left 19 messages.

Maybe you need to test the time of the day you are calling. The next step is to measure the approach to presentation. Maybe you made 20 calls, had 15 approaches but only 1 presentation.

That means your approach stinks (that is a technical term). Suppose you had 20 presentations and 10 closes. That is a 2 to 1 ratio, which is outstanding.

Now maybe you need more calls at this point. You can look at a number of leads and conversation that has been suggested before. Still, if you take it to the next level and measure these parts of the call, you will zero in on the area that needs to be improved vs. concluding nothing is working because the conversion is so low.

I learned this strategy from one of my mentors, Vince Zirpoli, who is in his 80s and ran his business for over 60 years, and not once did his sales drop (through 11 different recessions).

You will learn that the narrower your funnel means fewer calls required to make each sale, the more profit you make on fewer calls.

If you are working with leads from a joint venture or referral partner, the funnel should be narrower on how many leads it will require to make one sale. If you have a cold market, the funnel will be vast.

Take the time to schedule your joint venture calls weekly and to master this important subject.

Number of Transactions

If your client has a great experience and you go back to offer them another product or service, you are more likely to make another sale with the same client.

It is 6-7 times easier to sell to an existing client than a new lead. Several areas go into improving these results for your business.

Assuming you measure how is the customer service experience on the first product you are selling? Did the sales rep have to over promise to get the sale?

Is your client or customer most likely unhappy because of the over-promising required to get them in the door in the first place?

If that is the case, it is likely that when you send out another offer, your client is unlikely to take advantage of it.

That may be problem #1.

The next step is to improve your customer service experience and follow up.

If you are only following up by e-mail, why not add a follow-up call? Are you sending out any surprise bonuses to help your client out? Do you do any proactive follow up, or are you only available if they have questions?

Do you send updates and tips? All these parts will help enhance your client’s experience on the front end.

Now, when a well-timed offer or educational event comes along that is a natural fit to what they invested in with you on the front end, your client may be more likely to invest in what you recommend next.

This is harder than it sounds because we all think we have a great product and great customer service. Us included.

Recently we have brainstormed many different ways to improve our product and our customer service experience to go to an entirely new level. We are updating and developing many steps, checklists, and templates to make it an even smoother transition for someone to form a new corporation or LLC.

Ideally, if you have one, two, or three upsells or other products or services that will add value to your lead product or service next, educate your client from the beginning on the big picture of how you can help.

If they cannot start with your biggest package, they should hear about it, and why the steps are important, and to fit their budget, you may start them with a lower package.

The important part is to match future copy with what services your clients have not invested in yet, so they are getting a message on how that will benefit them.

Remember not to get lazy and only rely upon e-mail follow up. Getting testimonials along the way will help, not just on your lead product or service, but your back end as well. That will help position each one with great feedback, so it will be easier when you are looking to add transactions to your business (adding value to your client and making their life easier or to help them get more results).

Margin

This refers to the gross profit margin. If you have a 40% margin, you will have a 40% gross profit on each product or service you sell.

The items that affect your gross profit are the cost of goods sold and labor to produce your product or service.

Your ability to lower the cost of goods sold involves negotiating with vendors on supplies needed to produce your product or service, get better pricing by buying in volume, finding a more efficient lower-cost way of producing your product or service.

Increasing your sales price with the COGS the same will, of course, increase your margins. That is why most marketers will say, take step 1, and increase your prices by 10%.

That should result in an automatic 10% more profit to the bottom line.

This all equals gross profit, which will be needed to cover your business’s operating overhead to determine if you are operating at a profit or loss.

Where do you start for improvements?

Most will make a mistake and say, “we need more leads.”

Actually, the best place to start is to find ways to improve your margins, which may include raising your price.

Improving your conversion would be the next natural place to improve your results.

Again, most want to jump to generating more leads.

Paying money for more leads with a poor back end system will be expensive over time.

That last point is pretty amazing.

If you make a small percentage improvement in each area, you will experience a quantum leap in results!

A 10% increase across the board will equal more than a 46% increase in your gross profits!

It is about taking small action steps in each area monthly to transform your business. You have to be disciplined and organized enough to plan this out.

Please don’t be lazy and think I need to spend more money on leads.
Take the next step and list out the top 1-3 things you can do in this next 30 days to improve each of these areas for your business.

Now schedule the time on your calendar to implement each of these steps and enjoy your results!

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Are Your Business and Assets Protected Properly?

Are your assets really protected in today’s uncertain financial economy?
Perhaps you have already formed an entity to protect your business from audit, taxes, and liability.

Now, I have an important question:
Have you taken the time to protect your other assets?

Here are the Top 5 Areas where Your Assets May is Exposed:

1. The ownership of your current company (especially if you have an S or C corporation). High revenue and profit LLCs may be at risk also).

2. Domain names. If you have any value in your “virtual real estate,” the worst place to hold your domain names is in your name personally or the name of your operating business.

3. Safe assets being owned in your own name, living trust (does not protect assets or investments from liability), or operating company.

4. New joint ventures operating through your current operating business.

5. Your intellectual property owned personally.

Do you see an area where you may be vulnerable?

Here is what your current or future assets are up against:

Shocking Lawsuit Facts:
1. There are nearly 80 million lawsuits filed every year!

2. Frivolous lawsuits cost the U.S. over $200 BILLION per year!

3. Internet lawsuits are increasing more than ever before!

4. As the economy struggles with massive debt, lawsuits will increase to all-time levels coming soon.

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The Power of the Host/Beneficiary Relationship

In this economy, leveraging your valuable capital is a must. Most individuals and small business owners have very little if any additional capital.

That means you must find creative ways to market with almost no budget. How do you obtain additional customers at no cost to you?

That is the million-dollar question.

Host-beneficiary-relations to grow your profits

First, you have to work on your relationship skills. I know this part sounds like stuff you might learn in kindergarten, but few business owners do it.

These things include returning phone calls the same day, ideally, returning emails within 1-2 days.

Asking first, how may you help or serve. Follow up on what you say. If you finish a meeting and say you will follow up with an email that afternoon with that person’s steps to take, do it.

If you “forget” because you are unorganized or have a pattern of overpromising, that is an issue.

One strategy that I take is after every call. I schedule a to-do item on my calendar to send that person after the call.

I can often do that within 5-10 minutes after the call, but many times there may be 2-3 calls in a row, and instead of relying upon my memory for what I am promising, I track it. Remember to say please, and thank you. Follow up. Add more value. Over-deliver.

Be honest. If you cannot deliver something, tell someone you cannot do that in a time frame or manner expected.

Most will respect you more. Even something as simple as asking, have you ever heard of this person?

Instead of faking that you should know that person, be honest.

No, I have not heard of that person. Most people will respect your honesty instead of half faking you know them.

I remember hearing one speaker who actually sent out a thank you card to a promoter BEFORE he speaks. I have always done that after, but not before. I thought that was a great improvement.

For some reason, so many seem to skip these basic steps, and then they apply the strategies I will teach you next and conclude they do not work.

Most of the time, they did not “work” for you because you did not have these foundational elements in place. Many of you may need to be really honest with yourself and find you need to improve greatly in these little things first.

Let’s discuss the power of the host beneficiary relationship.

The ultimate form of leverage for your business is to find a company, a business, or an individual who already has the relationships you need access to.

They have already spent the time, the money to acquire and keep your ideal customers and clients.  They are seen as a trusted advisor in their field. That is true leverage!

The marketing term is called a “host/beneficiary relationship,” popularized by marketing guru Jay Abraham.

A host beneficiary relationship is where Company A (the host) agrees to let Company B (the beneficiary)  deliver a sales message to people who are Company A’s customers or clients.

If you are the beneficiary, you provide valuable content to the host’s clients in exchange for FREE exposure to their entire list!

Often, a host may have a membership site or continuity program and are looking for guests to interview either through a teleseminar or webinar.

It is often your ability to position your product or service to add massive value to the host’s clients.

On the other hand, in growing your own business as the host, you may be looking for other great information, tools, resources that really can help your own clients be more successful.

Why wait for your clients to find (if they are likely) the right resources to grow their business or find the consumer resources they need. It may be your responsibility to search out the best resources for your clients or customers and become the host of numerous bonuses, podcasts, webinars, and other ways to brings in beneficiaries to help your clients or customers become more successful.

In fact, the revenue share you may experience by being the host may offset your entire marketing budget when done properly!
(more…)

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Language Patterns for Success in Business and Life!

The quality of your life is really the quality of your communication with yourself and others.

Once you become more aware of your language and study the strategies, you will achieve better results.

As you may know, I have studied NLP (neuro linguist programming) and become a master practitioner back in 1999 with my wife, De Ann.

NLP has been defined in many ways.

NLP is a way to use language and your brain to get results. Modeling is the ability to duplicate, with uncommon precision, any behavior, ability, or result.

NLP also helps you to model faster any result you want. The belief is if anyone can create a result if you can create the exact model and duplicate it.

My teacher is Alexander Van Buren. I have interviewed him for pieces of training in the past, including the very popular “How to Overcome the Pattern of Overwhelm and Confusion” and “How to achieve your goals faster and easy.”

Both are excellent examples of how small shifts in your language can make all the difference in the world.

To become more effective with your own language patterns and others, you will need to become a better listener. This will come to you as you learn the subtle differences with language and the effects on your results both for your business and your life.

Let’s start with a basic example that we may all be guilty of at times, that is, generalizations (when it is linked to problems, linked to solutions is good).

A generalization is a global belief about people, things, or places.

One might say, all men are just out for one thing. That is a generalization. Not ALL men are out for one thing.

Perhaps the 5 men you have dated or someone you knew has dated appeared to be out for one thing.

Another one is the word always.

Why do I always seem to get taken advantage of? Do you always? Or did it happen a few times?

There is an NLP pattern called the optimism pattern where you put resources in the future and limit problems.

You might say, Bob was not ideal for me because_________ (isolate the problem to one person, Bob, not all men) and list your outcome.

My goal is to meet energetic, fun, spiritual, and financially successful people and love to be with me!

Next language the solution. Here is where you can use generalizations to put resources in the future. I always attract the best people in my life!

Most people say the opposite, called the Pessimistic Pattern, which is why do I always meet the wrong people (generalizes problems), I never seem to pick the good ones, and I always seem to screw it up.

As you can hear, this will lead to a lot of problems.

Establishing well-formed conditions is the key to success.

Step 1. State what you want in positive terms (not what you don’t want).

Here are the questions to ask:

What specifically do you want? (keyword is specifically). What do you WANT to have happened? When you imagine the situation as ideal, what do you notice?

Step 2. It should be initiated and maintained by the goal setter. Here are some great questions to ask: If you were to state the goal as something initiated by you, how would you say it?

Step 3. Make sure your goals are stated and defined in sensory-based terms (in pictures, sounds, and feelings).

Here are the key questions to ask:

What will you be doing when you get your outcome?
What will it look like when you already have your outcome?
Do you hear the language being used?

Adding the word at the end “already” assumes you will achieve your outcome. That is a huge distinction.

Step 4. When, where, and with whom …Ask; when do you want (day, time…) to achieve your outcome? Where and with whom.

As the last step, it always helps to do what is called an ecology check. Do you achieving your outcome negatively affect someone or cause major challenges?

This is a good check to determine by you achieving your goal. Ideally, no one is negatively affected.

Sometimes that is not the case.

Another great language pattern for business is what is called an evidence procedure question.

This is where you will determine what has to happen for someone to do business with you.

They will tell you their steps or evidence procedure. Another great question is from my friend Spike Humer.

He will often ask, “What would it take for you to say yes?” It invites someone to the space of accepting your offer and for them to step out of that and tell you what is missing in your offer, product, or service so you can fill the gaps! Another powerful approach!

The word specifically can solve and minimize many challenges. Some people used unspecified verbs in their communication.

For example, ‘They’re hurting the community.’ You may ask, ‘How specifically are they hurting the community’?

Get someone to chunk down and get more specific.

Another example is the comparative deletion. It’s getting worse. Worse than what? It’s too expensive. Compared to what?

Or mind reading. For example, I knew you would like it. How did you know?

Milton Ericson was a famous medical hypnotherapist.

He would use patterns to create positive and lasting change. When combined with pacing and leading, and sensory acuity (auditory, visual or kinesthetic).

Here are a couple of examples. Awareness Predicates: Notice, aware, discover, realize, know, appreciate…

Have you NOTICED your body relaxing?
Are you AWARE of how good you’ve become at using language to influence?

Adverbs and adjectives; Become deeply, curious, easily…Are you CURIOUS to know how soon you’ll be using language well?

Stacking is a powerful way to combine presuppositions.

Example: Perhaps you’ve ALREADY discovered many uses for presuppositions and ways to combine them with your other skills.

WHICH one will you use most?

WHICH one will hear yourself say FIRST?

WHICH one will become your favorite?

I’m not certain HOW good you’ll become at using language or HOW MANY people you’ll help with your new skills.

Do you hear the differences?

Do you now understand how powerful your language can affect yourself and others?

Finally, avoid the word “try.”

I know you know this, and now is a great time to eliminate that word for “failure” from your vocabulary and replace it with a more empowering word like “execute, test or implement.”

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Steps to Schedule a Call with Scott Letourneau

Thanks for coming to my website today. If you need support with your important questions about entity formation, sales tax compliance, funding, or other business resources, here are my options below.

1. Free Evaluation and Recommendation Call with Scott’s Team:

Our first option is a scheduled free call. This is best for us to understand your situation and make the best recommendation for you.

That may include questions about our services, process, and pricing, including entities, sales tax permits, virtual address service…If you do, this free evaluation and recommendation call are perfect for addressing those questions.

You may have also had questions that fall into our second call, which is a paid strategy session below, and if you have those during our free call we will let you know.

If you would like to schedule a free evaluation and recommendation call go to this link below to schedule an appointment on my calendar. We know it is a free call if you do not pay, but it is the same calendar we use when you also pay for a strategy.

Go to this link to schedule a free evaluation and recommendation call with Scott’s Team.

2. Paid Strategy Call with Scott:

Our second option is a paid strategy session where we answer specific strategy questions, which may include questions similar to how do I know which states I need to register to collect and remit sales tax, how do I register without an ITIN, which U.S. LLC type is best for my situation… These fall into strategy questions vs. questions about our services.

My background is in business finance. I have invested over $250K+ since 1997, with different tax and legal professionals, events (from marketing, sales, e-commerce, taxation, business growth…) along with continued education training. You will benefit from the millions of dollars our clients have collected invested over the years with their professionals and shared their input on our strategy calls.

In the end, with all this experience, in multiple situations, I can to quickly understand your situation and give you plan A, B, or C that may work best for you.

More Details on Strategy Questions that are Common:

If you are an international seller on Amazon.com FBA, there are many factors to consider in the U.S. with both federal income tax and sales tax. Our concern for you is if you do not get all these elements answered correctly and in the right sequence, the potential audits may be devastating to your U.S. Amazon business years down the road.

The good news is we can share the correct order of all these elements to help you avoid the severe problems that have derailed other Amazon FBA sellers.

Here is a summary of the key elements that will be covered during your 30 or 45-minute strategy session:

  • U.S. Tax responsibilities based upon how you have set up your Amazon business.
  • U.S. tax returns. Are you current? And if not, what do you need to do to avoid a big audit (typically a three-year lag time).
  • Even if a tax treaty exists with your country, what is still required? (one client received an IRS tax big for over $292K because they did not file the correct U.S. tax return).
  • Sales tax responsibilities as a foreign seller and the misconceptions that cost Amazon sellers a fortune. (has nothing to do with pending federal sales tax legislation).
  • Behind on sales tax? What are the big issues to avoid that may jack up your penalties to as much as 100% when you attempt to get into sales tax compliance?
  • Looking to skip U.S. sales tax altogether because your tax advisor said, don’t worry about it? Discover why the states are on to you and why a sales tax audit is the most crippling of any U.S. audit.
  • How to get back on track while selling in the U.S. Should that be through a foreign entity or perhaps a U.S. entity?
  • How do you remit U.S. sales tax without a U.S. bank account, and what will that cost you?
  • Discover the cost of compliance for a real U.S. brand as an Amazon seller, as well as what you need to consider with our cash flow.

If you are in the U.S. and have wanted to have clarity on which entity type or state is best before you form an entity if you have strategy questions on ownership, which assets to go in which entity; those questions fall into a paid strategy session as well.

Imagine having clarity after 45 minutes on these issues so you have a plan for your business moving forward.

We have done all the research with many SALT (sales and local tax experts) to simplify this entire process.

We realize a high percentage of Amazon FBA sellers still have wrong information about sales tax. Many hope federal legislation will make it go away, or Amazon will collect and remit in all the states for FBA sellers. However, it is still your responsibility to apply for sales tax permits and file sales tax returns.

Those who do comply and focus on marketing and profits, not staying up late at night wondering when the sales tax or federal income tax audit will fall and destroy their business. We don’t want that to happen to you.

Take the next step to secure your U.S. Amazon FBA business. Click on the payment link below, which will take you to our thank you page and schedule your strategy session with our team:

You may book a 45-minute strategy session that includes an email summary by Scott on your action steps for $397.00, or a 30-minutes strategy session below. On the links below, you will also see what other high-level professionals say about working with Scott.

Go to this link to register for a 45-minute strategy session plus a detailed email summary of your action steps.

Go to this link to register for a 30-minute strategy session.

After you pay on the thank you page, you will have the ability to schedule an appointment. All times are 30 minutes. However, with the 45-minute package, another 15 minutes will be added.

We also recommend you send an email summary of your questions 24 hours before your scheduled call to support@launchwithconfidence.com with the subject in the email “Strategy Questions for Scott Letourneau” and in the body of the email add your name and company.

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How to Increase Your Odds of Success at Any Business System.

Have you invested in a business system supposed to deliver great results to you and your business, but the results were far less than what was promised?

I know I have over the years, probably over $100K worth or more. You saw the great testimonials by people that did not look half as intelligent as yourself. You may have been thinking…”If they can do, so can I”!

Many times the great system only leads to a great disappointment. Another system that didn’t turn your business around didn’t bring in all those new customers or clients. Why is that? Was it the system, or was it you (or both)? In some situations, the marketer was overpromising, and the system could no way produce the results promised, or the system was just crap, to begin with. I am sure we have all invested in a few of those.

I do believe that most systems are excellent and will help you produce amazing results. If that is true, then what is the challenge? It is you. Before you get upset, this is a good thing.

Being accountable and learning a new distinction or shifting a belief can make a major difference in your future results.

Let me break down the steps why the system is not producing results for you and what you must do differently in the future (even if you go back to your bookshelf and dust off some of those books, and other systems you have already invested in and now go back with a new attitude and mindset to get a better ROI.

Three Reasons Why the System Did Not Work for You and How to Turn that Around

  1. You were sold on simple steps to get the results in your business or life. Unfortunately, that is what sells, but it rarely ever works that way.

    Dan Kennedy has over 100 steps for every live event he conducts. These are complex marketing funnels to get attendees to sign up, get them to come to the event after paying, and the following funnel after the event.

    He actually tracks revenue PER HOUR at his four-day events. It is a business, and he runs it like one. Now, if you want to put on events and have 700 people in the audience and have a $4 million event with ticket sales, upsells, speaker splits…it is a massive undertaking.

    You may go to or invest in training on running high ticket events, and the headline will not be…”100 Simple Steps to Run a Profitable Event”. It may be 7 steps, 3 steps…That is what people want, the simple solution. Rarely is that the case.

    The 7 steps might be an overview and very accurate, but each step may have 10 other sub-steps to get the result. No one can tell you that upfront because you would never invest in the program.

    The solution is to realize that it isn’t that simple.

    You invested in an outline, blueprint, or pathway to get the result (which was worth the investment). Just realize that each step may be very involved with many other steps, and when you have the mindset, this will be twice as much work, take twice as long to get the results. This is the first step to realize.

    There is more work involved in this system. No different than the long hours you have put into your business or your skillset. You may have been up late nights, early in the morning, and working long hours to find that most still do not appreciate or want to pay top dollar for your trial and error and resulting expertise.

    Even my title, three reasons… really tells you there maybe 40, but I will give you the top 3.

  2. Your mindset is not focused on small incremental improvements. I have found when interviewing people over the years, especially in the direct sales industry.

    I ask them how the business is going for them. It is often not going well, and usually, their reason is that they are doing everything that the guru or top leader is doing, but they are not getting the same results.

    They incorrectly conclude that the “system” does not work. The harsh reality is that if you were doing EXACTLY as the top leader, you would get EXACTLY the same results. It should be quite clear you are NOT taking the EXACT same approach to the system.

    If you start with that new belief, that is half the battle. The solution is to get really excited about modeling EXACTLY how the top leader or guru uses the system to get results if it is a direct sale opportunity where everyone has a similar website or opt-in page (and usually on an opt-in page to capture leads, there may be 20 different distinctions from headlines, to the color of headlines, the video used, pictures, language to opt-in…).

    Even if you have molded that in detail, the process of bringing in a new member is to speak to them on the phone. Now, this is where the big differences show up immediately.

    You have to measure your call, approach, presentation, and close ratios to determine better what part of your call process is not working so you can improve it.

    If you can record the top leader and record yourself and compare, the differences may be subtle or massive.

    They all will make a huge difference in your results.

  3. You did not implement all the steps. Most people I find quit on step 3 of a 10 part system then conclude it did not work. You never even poorly implemented all the steps.

    At least if you had done that, you would have gotten some results. I have done this over the years, and that is a big part of my success. At least I poorly implemented all the steps as a minimum.

    That is ahead of 90% of the group right there. The solution is to implement all the steps and then go back to improve the implemented steps.

    As you know, you will get better with improved repetition. If you are doing all the steps incorrectly and repeat that process, all you end up with is more incorrect repetitions or no results.

    No wonder you are so frustrated if you are not frustrated and are among the few who get results with the system, congrats to you! That is a model of success for you and others you may influence!

    It boils down to the psychology that your mindset will determine your success with the system in most cases.

    When you realize more work will be involved, and you focus on small incremental improvements, implement all the steps, and improve them with repetition.

    You are on your way to getting a much higher ROI on your investment in any system you have invested in the past or future!

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Multi-Tiered Structuring Strategies for Maximum Asset Protection

One of the biggest mistakes I have found over the past 23 years is clients who sometimes have that false sense of security thinking they are totally protected with one legal entity.

Unfortunately, I have seen clients lose control of their companies, their personal assets, and even control of their operating business. The goal is to give you the strategies to plug up any gaping holes you may have in your shield of protection to your current and future assets.

Let’s review the basic’s. The first step is to separate your personal and business assets.

That means not operating as a sole proprietorship and forming a separate legal entity like an LLC. Nevada offers an extra layer of protection when it comes to protecting the entity veil and making it harder for someone to come through to your personal assets (assuming you were the owner of the entity).

The next step is to separate your “Safe” from “Risk” assets. Most take the first step to separate their “risk” assets by forming a separate legal entity. Shortly we will cover how to add more separation for your business.
Many forget to form a separate legal entity to protect their “safe” assets, like gold, silver, stock in the stock market (even your cryptocurrency)…where there is no direct liability to you. I believe the reason for this is most think they do not have enough safe assets to protect.

There is no magic number, like once you achieve $100K in safe assets (outside your retirement plan) you need to form a separate LLC. The key question to ask is, “How would you feel if you lost all safe assets to a lawsuit, or action by your creditors?”

If you had $40K of investments unprotected, that may be very important to you, if that is all your safe assets. Also, if you have ownership interest in a business, you may be worth millions, but if you own it personally or by your living trust (which is protected from probate, not liability) you may lose control of that safe asset also!

If you own real estate outside of your principal residence, that should be held by a separate legal entity. It should not be owned by your safe asset holding LLC or by your business operating LLC. To this point your asset protection structure should look like the following diagram below.

Notice that the living trust is owning the membership interest in each LLC, which is ok because the LLC provides the “charging order” protection which is a legal remedy that only (typically) allows the creditor to receive an “economic interest” in distributions from the LLC, not a management interest in the membership interest that controls the company. Now, with the charging order and the living trust connected, you have the best of both worlds.

I find that most seem to forget that if you form an S or C corporation (except in Nevada, which is the only state that has the “charging order” protection for corporations) and you are sued personally for something unrelated to the operating company, you could lose control of your entire company AND ALL the assets of the company, including ownership to your website, bank accounts or any other assets titled to that company.

Many seem to forget even who their website is owned by, which may be their biggest assets they lose control for any online marketer.

The key part is to ask the question: What would happen if my business was sued at the operating level? Do you have any type of business liability insurance to handle the first hit?

Most small businesses owners do not have any liability insurance. This means if your business is sued, your business is on the hook for all the legal fees to defend the business.

You could lose all the assets, domain names and bank account balances in the lawsuit. The good news is your personal assets should be protected because of the separate legal entity.

The second important question becomes: What would happen if you were sued for something unrelated to the operating business at the personal level? Would you lose control of your company? Would you have a new business partner in your company? This is why so many business owners are vulnerable as a corporation where you own the stock personally.

The first strategy involves the use of Single Member LLC’s disregarded for tax purposes to accomplish two goals:

1: to isolate liability to the main operating business (the main assets) and 2: to reduce your federal tax return expenses ( a single member LLC does not have a separate federal tax return due when it is taxed as a disregarded entity vs. an LLC taxed as a partnership would have a 1065 due federally which may be $400-$800 each).

In our example,e the husband and wife have an internet marketing business and realize they do not want all their eggs in one basket with their growing business.

It is typical if you are a speaker from the platform that would be a separate legal entity, also, if you put on your own events that would be a separate legal entity, and your coaching program would be a separate legal entity.

Each business has its own level of liability and forming a separate legal entity for each to isolate liability is a smart move. You may want all the profits and losses of each business to flow to one entity for tax purposes to simplify the tax structure.

Ideally, the individual owners will have a living trust set up for estate planning purposes to complete the planning. In this strategy make sure you separate each LLC for each business on all the websites, bank accounts, credit cards… to run them as separate legal entities.

Let me share a story that shares the purpose of this diagram below. A couple of years back, I had a client from Hawaii who had a very successful flooring business doing about $3 million per year in annual revenue. He had a partner and they operated under a Hawaii LLC taxed as a partnership.

The one partner was involved in a high profile divorce and the spouse (non-partner) engaged in the charging order, again the LLC as one of the assets involved in the divorce.

Even though the charging order protected the LLC’s assets, that spouse was able to subpoena all the business records of the LLC to determine if any expenses were hidden or going to other companies that the spouse had control of. This was very disruptive to the operating entity. Although the charging order did its job, this was disruptive.

When the partner finalized the divorce and moved to Las Vegas to open a similar business with his same partner, we added a protection layer at the ownership level.

Each owner formed a separate LLC to hold only safe assets, and the safe asset it would own was the ownership interest in the operating company. NOW, if either partner had a legal issue, personal, or another divorce, instead of a charging order against the ownership interest in the operating
company, it would be a charging order against the safe asset holding LLC.

This would insulate the operating business from any legal issues with any of the owners.

This same strategy works well with an investment group, with many owners, to require each owner to have their own separate LLC to own the investment fund’s ownership. This would help avoid any disruptions to the investment fund.

In this example, the flooring company may have different divisions, each with its own product line, and a single member LLC may help with the other structure for each division for liability reasons. See the diagram below.

In conclusion, a multi-tiered approach is a very powerful, yet underutilized strategy that can often be the difference between growing your net worth and not having any at all. It is not if you will be sued, but when. The more protection will help you keep more of your assets for you and your family.

Need Strategy Help with Your Structure or Situation?
Learn more about hiring Scott Letourneau for a strategy session.

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Don’t Take My Word For It

Anytime you’re visiting unfamiliar territory, it always helps to get travel tips from someone who’s made the trip before you – someone who knows the wrong turns to avoid and how it feels to be a newcomer.

Meet Kevin and Melissa Knecht – a husband and wife entrepreneurial team wrapping up one of their most successful and abundant years ever!

Click here to watch their video:

How did they do it? Kevin and Melissa are happy to share their secrets with anyone ready to take their business success to the next level. Certainly, they already had the desire, determination, and a clear vision of their destination.

What they were missing was a complete business foundation that could multiply and protect their profits. After some heavy comparison shopping for someone to walk them through the process of forming a corporation or LLC, they decided that NCP was the best value.

Sure, we could go on about the comprehensive process we took them through – but no one can explain what this experience did for their confidence and earning power better than Kevin and Melissa. They share the important highlights in this quick video.

If you’re ready to put your business on a powerful new success trajectory in 2021, as Kevin and Melissa did, NCP is ready to help! You’ll be amazed at how fast, complete, and affordable our system is. Please take the next step and call us today at 1 (888) 627-7007 or (702) 367-7373.

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