Why Do You Keep Making The Same Mistakes?


There is a recipe for success and one for failure. Which one are you following? Perhaps in some areas, you are following a recipe for success and others a recipe for failure. Why is that? I am no different. There are some areas that over the years I seem to make the same or similar mistakes and in others areas, I learn quickly and move on to a successful track.

For example, grammar and editing are not my strong suits. In my efforts to get more content out, many times the attitude that “good is good enough” with blog posts may not work, because of typos…I know that is bad, but that is a similar pattern that has to stop. It is not good for the personal brand. I have a great staff that will edit most of what we do, but sometimes I rush through and post things without having a second set of eye’s to look at it first.

Hiring is a big one where similar pattern that seems to rear its ugly head. The theme in hiring is to hire SLOW and fire FAST. If you wait until the last minute to hire someone, many times you end up in a rush and hiring the “cream of the crap” vs. the “cream of the crop”. You take the most competent person out of the three available and actually you should NOT have hired any of the three. I am getting better at this one.

What areas do you find where you are making similar or same mistakes in your business? Is it one of the following:

  • Hiring the wrong person
  • Forgetting to measure the performance of yourself and your staff?
  • Not having specific measurable goals?
  • Not having an offline sales process with scripts.
  • Lack of copywriting skills.
  • Graphics and branding look bad. You know what a great website looks like. Does yours look the
    same or not?
  • Hoping the next magic software will do all your sales for you.
  • No financing for your business.
  •  Forgetting to track the numbers of the business and just operating based on your online checking
    account balance.
  • No measurement of your customer service.
  • Forgetting to check out your competition…

And the list could go on and on. The big question is, like me, you probably could tell someone else exactly what they are supposed to do to be successful in any area: business, relationships, losing weight…Why can’t we take our own advice? I am not saying that you do not take any of your own advice. Perhaps 85% of what you do is like clockwork; it just seems that the other 15% is the difference between big success and just barely making it.

Here are a few ideas for solving this challenge and minimizing mistakes (Yes, I am going to take my own advice):

1. Plan each day and work your plan. Focus on the Top 3-5 priorities and complete them.
2. Avoid interruptions, unplanned texts, phone calls, emails, facebook requests…
3. Agree to timelines to complete a project and steps along the way. Schedule those on your calendar.
4. If you need a resource, like writing or graphics, outsource it. If it did not work for you change your
5. Focus on your strengths. Outsource your weaknesses. I would recommend you develop some basic skills in areas that are not your strengths so when you do outsource them you can hold someone accountable.
6. After you make a business mistake (especially big ones, take notes on the lesson you learned and what you should have done differently so next time you will remember what to do differently). Each time I speak I make notes on what went well and what I could have improved upon so for the next event I have great notes on what to do differently. If I relied on my memory I would have missed many improvements.
7. Slow down and have a second or third set of eyes look at something before you post it or promote it. This is a big one for me as I have a tendency to rush, rush, rush.
8. Learn to delegate to your staff and hold them accountable. Let them come up with solutions and set timelines for project completion. This requires that you become very organized.
9. Take time to work on your business. Create steps and processes for things so they become automatic. Even a simple webinar or teleseminar maybe a few simple steps to set up but why rely on your memory program for success. Write down the basic steps to the next teleseminar, webinar or meeting you can rely on your step-by-step notes, not your memory. This will reduce errors on an ongoing basis. You may even want to Camtasia steps that are on your computer for you to remember in the future. I always like to do this for training purposes. Again, this means taking time to work on your business, not always in your business.
10. Notice your pattern when you do things well. Detail that pattern and map that over to the areas that you do not do well in and you may notice the differences. If you notice that you have a process for customer service that is excellent and that does not happen in another part of your business, notice what is different. That is a fast way to discover what must change.

If you are overall focusing on incremental improvements over time you should be doing very well. If you are making improvements and dropping the ball on improvements from two months ago and they are not sticking that is a challenge. The key is to simplify your systems and process. That does not mean you may not have many, but they must be organized in a way, that anyone can step in and make them a success. Some marketers have over 100 steps to market a live event, that is not simple, yet it is organized in a way, step-by-step, that creates the result of being simple and something that can be accomplished. Look for new ways to organize your successes and to help minimize your mistakes and you will be fast on your way to turn things around in your business and life!